ART DIRECTION
currently working as a Jr. Art Director at a global advertising agency
focusing on broadcast and television based in LA + NY.
(september 2023 ︎︎︎ current)
as a working art director in broadcast, i am deeply involved in the commercials i work in from
pre-production to post and everything in between.
daily obligations include:
- working with copywriters to craft captivating storyboards
to sell concepts to client
- selecting talent for casting and curating wardrobe per talent to align with campaign objectives and aesthetics
- ensuring a seamless execution on live production sets by styling and dressing talent, managing wardrobe and talent for continuity between scenes, and collaborating closely with the production team and clients on set to bring concepts to life accurately
additionally, i play a key role in post to develop graphic offer cards, post production graphics, and other necessary marketing materials to support the overall campaign strategy and branding.
below are selected highlights from this role, including SPOTLIGHT, a commercial that i took lead art direction on, from initial concept + storyboarding, wardrobe casting, all featured offer card graphics, to final post-production graphics.
on other projects featured below, INFINITO and QUINCEÑEARA, i worked alongside art directors on storyboards, concept, graphics legal disclaimer placement, wardrobe and casting, as well as formatting versions suitable for tiktok + instagram.
focusing on broadcast and television based in LA + NY.
(september 2023 ︎︎︎ current)
as a working art director in broadcast, i am deeply involved in the commercials i work in from
pre-production to post and everything in between.
daily obligations include:
- working with copywriters to craft captivating storyboards
to sell concepts to client
- selecting talent for casting and curating wardrobe per talent to align with campaign objectives and aesthetics
- ensuring a seamless execution on live production sets by styling and dressing talent, managing wardrobe and talent for continuity between scenes, and collaborating closely with the production team and clients on set to bring concepts to life accurately
additionally, i play a key role in post to develop graphic offer cards, post production graphics, and other necessary marketing materials to support the overall campaign strategy and branding.
below are selected highlights from this role, including SPOTLIGHT, a commercial that i took lead art direction on, from initial concept + storyboarding, wardrobe casting, all featured offer card graphics, to final post-production graphics.
on other projects featured below, INFINITO and QUINCEÑEARA, i worked alongside art directors on storyboards, concept, graphics legal disclaimer placement, wardrobe and casting, as well as formatting versions suitable for tiktok + instagram.
